Brides on MSN: I’m a BRIDES Editor, and I’d Buy These 10 Reception Dresses to Perfect My Second Look I’m a BRIDES Editor, and I’d Buy These 10 Reception Dresses to Perfect My Second Look Ally Voss, founder of Clover London, echoes this. Brides who opt for three dresses, she explains, often want their look to evolve across a long wedding day. The ceremony, reception and evening each ...

Understanding the Context

It used to be that women would seek out just the one wedding dress, but today brides look for two or even three different outfits for their big day. These alternate “reception dresses” are often less ... Brides are breaking from tradition by cutting their dresses short on their wedding day, freeing themselves up to dance the night away without the burden of heavy fabric. Fashion designer Ella Titus ...

Key Insights

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." For brides, the wedding dress may be the cornerstone of a bridal wardrobe, but the wedding reception ... Vogue: Something Borrowed: Why These Brides Are Renting Out Their Wedding Dresses After Their Big Day Something Borrowed: Why These Brides Are Renting Out Their Wedding Dresses After Their Big Day