NEW YORK--(BUSINESS WIRE)--GUESS introduces GUESS Seductive Noir, an intriguing new fragrance for women and men which is a flanker to the #1 selling fragrance globally for the iconic brand. The new ... Guess’ first signature scent Seductive is one of the those fragrances that seems to be everywhere these days.

Understanding the Context

Clever marketing or instant popularity? Well, you’ll be pleased to know that there’s ... Last week on the beauty blog, you got to know newly christened Guess girl Alyssa Miller, who is currently starring in ads for the brand’s floral/Oriental fragrance launch, Guess Seductive. (If a yummy ...

Key Insights

Los Angeles Times: Guess gets Seductive with a perfume launch party in Hollywood Guess has launched a new fragrance for women called Guess Seductive I’m Yours. Created by IFF perfumer Pierre Negrin, the fragrance is oriental with a contrast of florals, musks and woods. The ... An intimate crew of revelers were assembled at the Top of the Standard last night to celebrate the launch of GUESS and Coty’s new "Seductive Homme" fragrance for men. The coolest part of the night was ...

Final Thoughts

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. It’s easy to associate the Guess brand with tight jeans, big hair and ...