Delta Air Lines has uncorked a rebranding of all of its fare types — upending the Basic Economy/Main Cabin/Comfort Plus/etc. order that has dominated the big U.S. airlines for the last decade or so.

Understanding the Context

Atlanta Journal-Constitution: Farewell ‘Basic Economy,’ hello ‘Main Basic’: Delta expands fare options Add Yahoo as a preferred source to see more of our stories on Google. Delta Air Lines is doing away with Basic Economy seating – sort of. The airline will fold the base fare into its new Delta Main ... Delta Comfort Basic and United's Base Polaris represent a new era of aviation financial strategy, where the all-inclusive premium cabin is fading away ...

Key Insights

Yahoo: Delta Air Lines gets rid of Basic Economy fare. Here's what will replace it. Delta Air Lines gets rid of Basic Economy fare. Here's what will replace it. AOL: I booked basic economy flights with Delta and Alaska Airlines.

Final Thoughts

One was clearly better for coach passengers. If I've learned anything in my years of flying in basic economy, it's that not all bare-bones bookings offer the same experiences. Whether you end up in a middle seat at the back of a full flight or ...