Fast Company: The Y2K fashion revival tells a story that brands need to hear It’s no secret that we see fashion trends come full circle. But sometimes a trend resurfaces not because of how it makes people look, but because of how it makes them feel. The revival of Y2K fashion, ...

Understanding the Context

The Y2K fashion revival tells a story that brands need to hear The Purdue Exponent: Stealing Style: How Y2K fashion was built by minorities Vogue: Y2K Fashion 101: How the Millennium Started Trending All Over Again What comes after Y2K fashion? More Y2K fashion, of course! Picture this: a midriff-baring ribbed tank top paired with camouflage cargo pants, and a Fendi baguette bag nonchalantly slung over the ... Yahoo: Lindsay Lohan Embraces Y2K Punk Rock Style in a Leather Micro-Miniskirt MSN: Your junk could be Gen Z’s treasure.

Key Insights

How to profit from the resurgence of Y2K fashion Your junk could be Gen Z’s treasure. How to profit from the resurgence of Y2K fashion In this piece, fashion writer Mayra Peralta, explores the influence of the Mexican hit series, Rebelde on fashion through a Y2K lens. While Mia ruled the fashion flanks, the rebellious Roberta was ...